My Journey into Style

From a young age I always loved dressing up, playing around with different hair and make-up styles on myself and my friends.

Not surprisingly, I chose to forge a career in the image industry; as a model, in promotions and events.

Looking stylish and well groomed was essential for the industry I was in, and I quickly learnt that by developing an easy, cohesive style for myself meant I not only looked good, but felt good.

As many women do, I put my career on hold to have a family. However, with two fashion conscious daughters and a wealth of friends and family calling on me to ‘go shopping’ to help them choose outfits for special occasions I remained very ‘fashion focused’. I love clothes and shopping, and I feel passionately about everyone’s ability to ‘create their own easy to maintain style’.

With this in mind I decided to re-hone my skills and embarked on a training course at the renowned Alicia Kite Academy - a leading advocate of the image industry with an international reputation and over 25 years experience.

Brigitte Ward

I now have just the best job in the world

Helping people look and feel good! Meeting lots of lovely people who share my enthusiasm for wanting to look and feel good is so rewarding, especially when I see the transformation and delight in a clients face when they look in the mirror and see how ‘easy and achievable’ a ‘new look’ is. I am able to share with them the secrets to looking great and feeling confident every day, whilst taking into account their lifestyle, body shape and personality – together we create an easy to maintain look that will keep working for them and for the life they lead.

I offer a truly bespoke service, specifically designed for each client. It is vital when creating and adapting a ‘style wardrobe’ for a client to ensure it not only meets their specific, needs, budget and lifestyle but it is a pleasurable experience , not one fraught with anxiety. Therefore, during a pre-meeting chat I like to allay any anxieties they may have, discuss what they hope to achieve, likes /dislikes etc; by gathering as much relevant information as possible I can ensure a friendly, fun, productive and ultimately very successful ‘style session’.

I am based near Chepstow, but I am able to service a much wider area, including Monmouthshire, South Wales, Herefordshire, Gloucestershire, Avon and North Somerset.

Who do I help?

My customer profile is very broad, that’s what makes it so interesting. I have helped:

  • New Mums - put together an easy wardrobe that meets the demands of the time starved -fast pace of motherhood, many who are still struggling to shed those few extra baby pounds.
  • Business women, who need that quick, easy to pack ‘Capsule Wardrobe’ for those last minute business trips.
  • Men looking to update their image or how to dress to impress for an important interview!
  • And not forgetting the many many women who reach a time in their lives when, the children have left home and they suddenly find the time to look in the mirror and ask themselves ‘What does my look say about me?"

My Vision ............

It's simple I just want to help you to look good and feel confident through your individual style and image.

About my 'ToBe' range of clothing & accessories

I launched the 'ToBe' brand in 2017.  Working as a personal stylist I saw that’ modern women’  with a busy lives were looking for garments that not only offered-  style & quality but also versatility.  Well designed pieces that would take them through the day whatever the occasion.  The introduction of a few key pieces  proved to be a runaway success with clients And the ToBe range was born.

ToBe is a women’s wear fashion & accessories brand with a difference. Almost every piece  is able to be worn in multiple ways making the collection both elegant and unique. By manufacturing and sourcing beautiful accessories we can  guarantee  our look and  style will move  seamlessly with you from one season to another.

My core range consists of 3 wraps, all very different, brilliantly versatile and incredibly easy to wear. The wraps cleverly and easily transform from a shrug to a poncho, to a scarf, a sarong and a wrap. the gorgeous buttons offer numerous fastening choices – they literally allow the wrap -  ‘ToBe whatever you want it to be!’

The contemporary shape is perfect for layering up, these wraps will soon become your wardrobe's best friend. A must for travelling, chilly evenings on holiday, or simply looking chic on a day-to-day basis which makes it the perfect gift as one size fits all.

ToBe resized snip

The 'ToBe' name

ToBe originally got its name simply by the fact that my wraps are so versatile they can be whatever you want them 'ToBe',  however, on looking up the name I found the meaning is even more accurate and appropriate for the brand!



or tob, thaub

[tohb] /toʊb/


“The principal outer garment in some parts of north and central Africa,

consisting of a length of cloth that is sewn into a long loose skirt or is draped around the body and fastened over one shoulder“

Your views matter

I care about what I do and I am always looking for customer feedback, so please do get in touch if there is something you would like to tell me about.